In today’s time, a brand is synomous with a trademark as a recalling or recognizable sign, like the cursive “M” logo instantly is associated with the Mcdonalds franchisee or the olden “V on W” logo for Volkswagen. The need for exclusive association requires a legal framework with penalties and provisions for enforcing exclusivity and associations. A well-known Trademark in relation to any goods or services means a mark that has become synonymous to the substantial segment of the public, which uses such goods or receives such services such that the use of such a mark in relation to other goods and services is likely to be taken as indicating a connection between the two marks